Nurse by Design

You love parts of being a nurse. But you day dream of days where you just wish you had a little more say over what care you provide, what hours you work and who you work with it. 

Nurse by Design allows you to cherry pick the things you love about nursing and turn it into a rewarding, profitable service-driven business that pays you abundantly. 

Join the Nurse by Design Waitlist

✨They Don’t Tell You This in Nursing School But…

You can take the nursing skills you already have — the assessment, the teaching, the intuition, the way you naturally care and use them to build something outside the hospital that actually feels good.

You can create a practice that’s deeply fulfilling, aligned, and impactful. One that finally solves the issues that have been draining you for years: rushed care, missed education, zero prevention, moral conflict, and no time for genuine connection.

You can design services people truly want, value, and are willing to invest in and in the process, reclaim your time, your health, and your autonomy.

Imagine a practice where:

🔥 you choose your clients
🔥 you set your rates
🔥 you offer holistic, unrushed care that actually helps people heal
🔥 you’re paid directly by clients for the value you bring — not whatever the hospital decides you’re worth

Picture your days filled with clients who trust you, appreciate you, and genuinely want your support:

👏🏼 post-op clients needing attentive, hands-on recovery
👏🏼 new moms craving guidance and reassurance
👏🏼 wellness-focused clients seeking holistic care
👏🏼 families wanting consistent education and support
👏🏼 hospice clients and loved ones needing presence, comfort, and dignity
👏🏼 individuals needing advocacy, care management, and someone who actually listens

This is concierge nursing.
A rapidly growing model of care that puts autonomy, purpose, and prosperity back into the hands of the nurse.

And yes, you can do this independently.
You already have the skills.

You just need the structure, clarity, and support to bring it to life.

Nurse by Design is the container that holds you through that transformation. It’s a mentorship, a community, and a step-by-step pathway to create a profitable, impactful concierge practice rooted in who you are.

Nurse by Design isn’t just a program; it’s an intimate cohort and high-support container where you reclaim how you practice nursing and build a practice that supports your wellbeing and your future.

The Nurse by Design Method

Here’s how we bring your vision to life — step by step.

1. Clarity & Calling

Reconnect to your deeper purpose and define the kind of nursing that truly fulfills you.

2. Foundation & Structure

 Build the systems, offers, and boundaries that support your concierge practice with ease.

3. Alignment & Visibility

Communicate what you do with clarity and confidence so the right clients naturally find you.

4. Prosperity & Leadership

Expand your capacity for abundance while stepping into your role as a leader in the new paradigm of nursing.

What’s Included Inside the Nurse by Design Cohort

Live Mentorship - 8-10 weekly strategy sessions with live hot seat coaching to map out your offers, refine your practice, and get personalized guidance every step of the way. Replays Available.

Direct Access - Slack access on designated days for real-time Q/A, feedback, and support from me as you implement and build.

The Cohort Community - A small, intimate group of nurses walking the same path, sharing momentum, insights, and accountability.

Lifetime Tools - Lifetime access to all replays, templates, workflows, and bonus trainings so you can revisit the material anytime.

Integration Support - Weekly homework prompts to help you apply the work, gain clarity, and build a practice aligned with your life.

AI Business Assistant - A custom AI tool trained in concierge nursing legalities and business setup to support you in building your offers and materials.

Post-Cohort Momentum - Continued support and check-ins after the cohort ends so you keep moving forward with confidence.

🔥 For the Nurse Who Loves Parts of What They Do but Wants to Love All of It

Nurse by Design is for the nurses who feel the pull — the ones who can’t keep doing nursing the old way.

It’s for the free thinkers, the holistic healers, and the quiet revolutionaries who refuse to ignore their intuition and are ready for a healthier, more aligned way of working.

You’ve seen the gaps. You’ve felt the burnout and the moral conflict. You know you're not meant to spend your life inside a system that drains you.

Join the Waitlist

You’re ready to practice nursing in a way that supports your wellbeing, honors your purpose, and gives you a future you’re actually excited about.

This is your invitation into an intimate container where your ideas, values, and vision take form and where you’re supported in becoming the nurse you’ve always known you were meant to be.

You already have everything you need to begin. Your experience, intuition, and desire to serve differently are the foundation. All that’s missing is a clear path and that’s exactly what this program provides.

🌿 Meet Your Guide

I’m Kearstyn Fox, BSN, RN — founder of Heart & Soul Nursing.

Here’s the short story! I quit traditional nursing in 2019 on a whim. My soul couldn’t take the moral injustice anymore, and my body was crying for help. I refused to go back into a system that felt so deeply misaligned, so I spent five years “figuring it out,” determined to find a path that supported my wellbeing instead of sacrificing it.

That’s when I found Private Duty Nursing. Not agency work — independent, sovereign nursing. It cracked open what was actually possible outside mainstream healthcare and sparked a wave of creativity I hadn’t felt in years.

So I built the kind of nursing I always envisioned myself practicing — personal, holistic, and supportive to my lifestyle as a world traveler. I took the gaps I saw in healthcare and turned them into my own solution: Heart & Soul Nursing.

And it worked.
Fast.

Within six months, I was nominated for one of the biggest healthcare awards in Colorado Springs and generated over $70,000 — not because I hustled harder, but because this kind of care is in high demand.

Over the past year, I felt a deep knowing that I’d be teaching nurses how to do this too — that I had to go first, get the codes, and bring them back so we could rise together and create a movement.

See What I’ve Built at Heart & Soul Nursing →

So here I am, stepping fully into my life’s work: supporting nurses, initiating leaders and being a bridge into this new paradigm of care.

I believe nurses are the healers of the new earth, and it’s my greatest joy to walk beside those who are ready to answer that calling. 🔥.

🩺 Inside Nurse by Design, You’ll…

🦄 Get clear on the skills and passions you want to build your practice around, so your business feels sustainable and true to you.

🦄 Learn exactly what you can offer independently and legally,
so you can feel confident, empowered, and safe practicing outside the system.

🦄 Build simple offers, pricing, systems, and templates,
so you can start quickly without tech overwhelm or overthinking.

🦄 Launch your practice alongside your current job,
so you never have to risk financial stability to move forward.

🦄 Learn how to find clients within your existing network,
so you can get paid without relying on social media or complicated marketing.

🦄 Feel supported through mentorship and community,
so you’re not doing this alone or guessing your way through it.

You get to choose the kind of nurse you want to be.🔥

Join the Nurse by Design Waitlist

🌿 You’re in the Right Place If You’re Ready To…

  • Work with clients who respect your time and expertise so you never have to tolerate unsafe assignments or burnout culture again.

  • Build a career that gives you your life back so rest, travel, and freedom become your norm — not something you squeeze in.

  • Bring purpose back into your work so the care you give actually nourishes you, too.

  • Create a practice that grows with your life so you’re not locked into 12-hour shifts, nights, or a rigid schedule ever again.

  • Step into a path aligned with where healthcare is headed so you’re positioned for the rising demand in personalized, holistic care.

  • Set your own rate and design your workload so you can work fewer hours, earn more, and finally have space for the rest of your life.

 🔥 What You’ll Walk Away With:

Everything you need to launch your concierge practice — from idea to income — in 60–90 days.

A menu of independent nursing services you can confidently offer, customize, and build your practice around.

A clear vision for your practice and the confidence to bring it to life.

Simple systems plus ready-to-use workflows, templates, and contracts that make your practice organized, compliant, and sustainable from day one.

A straightforward way to connect with clients who are already looking for personalized, holistic care.

Aligned offers, pricing, and boundaries that protect your time, energy, and wellbeing.

✅ A tight-knit community of nurses walking this path with you so you’re supported every step of the way

✨ It’s Time to Do Nursing Your Way✨

You’ve spent years giving everything to a system that gives little back.
Now it’s time to take your power, your purpose, and your peace, and build something that’s truly yours.

There are clients waiting for the kind of care you naturally give. The future of nursing starts with the ones willing to do it differently.🔥

Join the Nurse by Design Waitlist

Limited spots available for an intimate container. We start in early February!

Frequently Asked Questions

  • Concierge nursing is private, one-on-one nursing care provided directly to clients — usually in their homes, rentals, recovery spaces, or wherever they need short-term or ongoing support.


    It’s not agency work or home health in the traditional sense. You choose your clients, set your rates, and provide care on your own terms. Most clients are private-pay and often proactive about their health — seeking comfort, recovery, or holistic support that goes beyond what the system provides.

  • Most nurses assume it takes thousands — but it’s actually far more accessible.
    Launching an independent concierge practice costs under $500 for the average RN when you follow a lean, simplified model.

    You don’t need a clinic space, fancy software, or a huge upfront investment.
    The beauty of this type of practice is that it’s low overhead, low risk, and fully doable while keeping your current job.

    Inside Nurse by Design, I show you exactly what’s necessary, what’s not, and how to start without wasting time or money.

  • Because healthcare is changing — and people are waking up to what’s missing.

    Our current system isn’t built for true healing. It’s fast, reactive, and profit-driven — leaving patients underserved and nurses burned out. Concierge nursing is the antidote to that. It’s personalized, proactive, and focused on connection.

    Clients are craving care that actually cares. They want connection, time, and holistic support from someone they trust and they’re willing to invest in it. The demand is growing every year, across every specialty, as people look for alternatives to the “sick care” model.

    This is why I believe concierge nursing isn’t just a trend — it’s the future of healthcare. We’re returning to the roots of nursing: presence, prevention, and partnership.

    Inside Nurse by Design, you’ll get access to dozens of real concierge nursing companies already thriving in this space so you can see what’s possible and model what works while creating your own version of success.

  • So many. Concierge nursing isn’t a single niche — it’s a framework for autonomy and personalized care. You can shape it around your strengths, experience, and passion.

    Here are just a few common examples:

    • Pediatric Home Care Nursing – supporting families with in-home pediatric needs or complex care.

    • Adult & Geriatric Private-Duty Nursing – continuity care for older adults who want consistent support.

    • Care Management & Advocacy – coordinating care, appointments, and holistic plans for overwhelmed families.

    • Hospice, Death Doula, or Grief Coaching Nursing – blending end-of-life care with emotional and spiritual support.

    • Mother & Baby Care – birth, postpartum, lactation, and holistic new-family guidance.

    • Post-Operative Recovery Nursing – assisting with pain management, wound care, and safe recovery at home or in rentals.

    • Holistic Nurse Coaching – focusing on gut health, hormones, chronic illness, or stress management.

    • Wound Care Nursing – mobile or in-home wound management for clients wanting convenience and privacy.

    • Medical Travel / Destination Recovery Nursing – supporting clients during procedures, travel, or destination recoveries.

    • Behavioral & Mental Health Support – nervous system regulation, anxiety recovery, or trauma-informed care.

    • Chronic Pain & Post-Treatment Rehab Nursing – helping clients restore function, confidence, and vitality.

    • Integrative Oncology & Cancer Recovery Nursing – supporting wellness and rebuilding health post-treatment.

    • Family Caregiver Support & Coaching – teaching family members safe, compassionate care practices.

    • Telehealth / Remote Monitoring Nursing – using tech to offer consistent, accessible support.

    • Mobile Foot Clinic / Preventive Care Nursing – community-based nursing that builds relationships and independence.

    No matter your background, there’s space for you here.


    The beauty of concierge nursing is that it allows you to combine your clinical skills, lived experience, and passion into a business that reflects your values.

  • It’s very possible to land your first clients within 60–90 days of starting the mentorship, depending on your availability to work on it.

    .
    You’ll have everything you need to set up your business foundation, clarify your offers, and start promoting your services confidently.


    The pace is flexible. You can move as quickly or as intentionally as you’d like but the roadmap is designed for
    action and momentum, not overwhelm.

  • This isn’t a cookie-cutter business course.


    It’s a mentorship that blends
    practical business foundations with holistic alignment, emotional clarity, and purpose-driven leadership.


    You’ll walk away not just with a business, but with a renewed sense of who you are — and a practice that reflects that truth.

  • This model is almost always private pay, which is what gives you the freedom to structure your care as you see fit.


    Most nurses find that private-pay clients are willing to invest in high-quality, personalized care.


    I
    nside Nurse by Design, you’ll learn exactly how to communicate your value, price your services, and receive payment confidently.

  • Most of us didn’t when we started!
    That’s why Nurse by Design was built to walk you through every step with clarity and ease.


    You’ll get plug-and-play templates, contracts, forms, and scripts, plus guidance on systems that keep things simple and affordable.


    All you need is a desire for more freedom and the willingness to follow the blueprint. The rest is teachable.

  • Yes — you’ll get everything I’ve built and refined inside my own practice.

    Over the past year, I’ve poured my heart and soul into creating, testing, and perfecting every part of my business — from contracts and client forms to sales scripts, marketing materials, pricing templates, and workflow systems.

    These resources took me a lot of time, energy, and trial-and-error to create, and I’m giving them all to you because I want you to start from clarity, not confusion.

    You’ll have access to proven tools and blueprints that actually work. The exact ones I’ve used to grow Heart & Soul Nursing into a thriving, in-demand practice.

    My goal is to save you months (if not years) of frustration and give you the structure you need to succeed so you can focus on what really matters: serving your clients, honoring your energy, and creating the business you’ve been dreaming of.

    You don’t have to figure it all out alone. I’m giving you everything I wish I had when I started.

  • Absolutely.


    Many nurses start their concierge practice
    part-time and transition gradually as they gain confidence and clients.


    This program helps you set realistic goals and boundaries that fit your lifestyle — whether you’re easing in or ready to go all-in.

  • Not at all. That’s one of the biggest misconceptions.


    Concierge nursing clients are typically
    healthy, high-functioning individuals who value comfort and personalized attention.

    You might support someone recovering from surgery, traveling with medical needs, or managing wellness from home — not performing heavy or unsafe home-care tasks.

    You always have the right to choose your clients, your settings, and your boundaries.

  • Due to the live nature of the program, limited cohort seats, and instant access to templates and resources, all sales are final. No refunds.