Nurse by Design

You love parts of being a nurse. At the same time, you daydream about days where you have real say in the care you provide, the hours you work, and the people you work with.

Nurse by Design teaches nurses who want more to use their existing skills to build profitable, independent practices ➜ rooted in their beliefs ➜ designed around freedom.

Join Nurse by Design - Starting March 2

✨They Don’t Tell You This in Nursing School But…

You can take the nursing skills you already have — patient assessments, your nursing intuition and clinical judgment, the way you naturally nurse when you’re allowed to, and your ability to educate and guide your patients through their care and use those skills to build something outside the hospital that actually feels good.

You can create a practice that’s deeply fulfilling, aligned, and impactful where care is unrushed, advocacy is central, and real connection is possible.

You can offer services people need, value, and are eager to invest in and in doing so, reclaim your time, your health, and your autonomy.

This is what nursing can be.

Imagine a practice where:

🔥 you choose your clients
🔥 you set your rates
🔥 you offer holistic, unrushed care that truly supports healing
🔥 you’re paid directly by clients for the value you bring — not what an institution decides you’re worth

Picture your days filled with clients who fully appreciate your support:

👏🏼 post-op clients needing attentive, hands-on recovery
👏🏼 new moms craving guidance and reassurance
👏🏼 wellness-focused clients seeking holistic care
👏🏼 families wanting consistent education and advocacy
👏🏼 hospice clients and loved ones needing presence, comfort, and dignity

This is concierge nursing.
A rapidly growing model of care that puts autonomy, purpose, and prosperity back into the hands of the nurse.

And yes, you can do this independently.
You already have the skills.

You just need the structure, clarity, and support to bring it to life.

Nurse by Design is the container that holds you through that transformation.
It’s a mentorship, a community, and a step-by-step pathway to build a profitable, impactful concierge practice rooted in who you are.

Nurse by Design isn’t just a program. It’s an intimate cohort and high-support container where you reclaim how you practice nursing and build a practice that supports your wellbeing and your future.

The Nurse by Design Method

Here’s how we bring your vision to life — step by step.

1. Clarity & Calling

Reconnect to your deeper purpose and define the kind of nursing that truly fulfills you.

2. Foundation & Structure

 Build the systems, offers, and boundaries that support your concierge practice with certainty.

3. Alignment & Visibility

Communicate what you do with clarity and confidence so the right clients can naturally find you.

4. Prosperity & Leadership

Strengthen your capacity for financial abundance while stepping into leadership within the new paradigm of nurse-led care.

What’s Included Inside the Nurse by Design Cohort

Live Mentorship - 8–10 weekly strategy sessions with live hot seat coaching to support offer development, practice refinement, and personalized guidance throughout the process. Replays available.

Direct Access - Real-time questions, feedback, and support from me as you implement and build.

The Cohort Community - A small, intimate group of nurses walking the same path together, sharing momentum, insight, and accountability.

Lifetime Tools - Lifetime access to replays, templates, workflows, and bonus trainings so you can revisit the material anytime.

Integration Support -  Weekly prompts and guidance to help you apply the work and move forward with clarity.

AI Business Assistant - A custom AI tool trained in concierge nursing legalities and business setup to support you as you develop your materials.

Post-Cohort Momentum - Continued support and check-ins after the cohort ends so you keep moving forward with confidence.

This container offers clear structure and ongoing support for nurses who are ready to take ownership with expert guidance available throughout.

Join Nurse by Design - Starting March 2

🔥 For the Nurse Who Loves Parts of What They Do but Wants to Love All of It

Nurse by Design is for nurses who feel the pull, the ones who know the old way of practicing no longer fits.

It’s for the free thinkers, holistic healers, and quiet revolutionaries who trust their intuition and are ready for a more aligned way of practicing that supports both their patients and themselves.

You’ve seen the gaps. You’ve felt the moral conflict and strain. And you know you’re not meant to spend your career inside a system that drains more than it gives.

Join Nurse by Design - Starting March 2

🌿 You’re in the Right Place If You’re Ready To…

Position yourself where unmet needs have created significant opportunities for nurse-led care.

Work with clients who respect your time and expertise so you’re not tolerating unsafe assignments or burnout culture again.

Create a practice that grows with your life so you’re not locked into 12-hour shifts or a rigid schedule ever again.

Build a career that gives you your life back so rest, travel, and freedom become your norm, not something you squeeze in.

Bring purpose back into your work so the care you give actually nourishes you, too.

Set your own rates and earn more for the value you provide with control over your workload.

If this resonates, you’re exactly who Nurse by Design was created for.

Join Nurse by Design - Starting March 2

🌿 Meet Your Guide

I’m Kearstyn Fox, BSN, RN — founder of Heart & Soul Nursing.

Here’s the short story! I quit traditional nursing in 2019 on a whim. My soul couldn’t take the moral injustice anymore, and my body was crying for help. I refused to go back into a system that felt so deeply misaligned, so I spent five years “figuring it out,” determined to find a path that supported my wellbeing instead of sacrificing it.

That’s when I found Private Duty Nursing. Not agency work — independent, sovereign nursing. It cracked open what was actually possible outside mainstream healthcare and sparked a wave of creativity I hadn’t felt in years.

So I built the kind of nursing I always envisioned — personal, holistic, and supportive of my lifestyle as a world traveler. I turned what I wished existed into Heart & Soul Nursing.

And it worked- fast.

Within six months, I was nominated for a major healthcare award in Colorado Springs and generated over $70,000 from just six clients, not because I hustled harder, but because this kind of care is in demand.

Over the following six months, it became clear that this work wasn’t just for me. I was meant to bring this path to other nurses, not as a “what if,” but as a real, tested, and legitamic option.

See What I’ve Built at Heart & Soul Nursing →

So here I am, stepping fully into the work I’m here to do: supporting nurses who are ready to go first and being a bridge into this exciting new paradigm of nurse-led care.

I believe nurses are the healers of the new earth, and it’s my greatest joy to walk beside those who are ready to answer that calling. 🔥.

🩺 Inside Nurse by Design, You’ll…

🦄 Get clear on the skills and passions you want to build your practice around, so your work feels sustainable and true to you.

🦄 Understand what you can offer independently and legally,
so you can feel confident, empowered, and safe practicing outside the system.

🦄 Build simple offers, pricing, systems, and templates,
so you can start quickly without tech overwhelm or overthinking.

🦄 Begin building alongside your current work, so your financial foundation remains steady.

🦄 Learn how to find clients within your existing network,
so you can get paid without relying on social media or complicated marketing.

🦄 Feel supported through mentorship and community,
so you’re not doing this alone or guessing your way through it.

You get to choose the kind of nurse you want to be.🔥

Join Nurse by Design - Starting March 2

 🔥 What You’ll Walk Away With:

A complete, launch-ready concierge practice foundation designed to support nurses aiming to move from idea to income in 60–90 days.

A menu of independent nursing services you can confidently offer, customize, and build your practice around.

A clear vision for your practice and the confidence to bring it to life.

Simple systems plus ready-to-use workflows, templates, and contracts that keep your practice organized, compliant, and sustainable.

Straightforward approaches to connecting with clients who are already looking for personalized, holistic care.

Aligned offers, pricing, and boundaries that protect your time, energy, and wellbeing.

✅ A tight-knit community of nurses walking this path with you so you’re supported every step of the way

✨ It’s Time to Do Nursing Your Way✨

You’ve spent years giving everything to a system that gives little back.
Now it’s time to take your power, your purpose, and your peace, and build something that’s truly yours.

There are clients waiting for the kind of care you naturally give. The future of nursing starts with the ones willing to do it differently.🔥

Pre-sale Investment

$4,444

$3,500

Payment plans available.

5 spots still left!

Join Nurse by Design - Starting March 2

Frequently Asked Questions

  • Concierge nursing is private, one-on-one nursing care provided directly to clients — usually in their homes, rentals, recovery spaces, or wherever they need short-term or ongoing support.


    It’s not agency work or home health in the traditional sense. You choose your clients, set your rates, and provide care on your own terms. Most clients are private-pay and often proactive about their health — seeking comfort, recovery, or holistic support that goes beyond what the system provides.

  • Nurse by Design is built for nurses who know they want something different but aren’t sure what that looks like yet.

    You’re guided through clear workflows and proven frameworks that help you identify real gaps in healthcare, weave in your passions and strengths, and shape a practice that is both meaningful and sustainable.

    Instead of forcing you into a one size fits all model, the program helps you design a practice around your life, your energy, and your long term vision so it can evolve and grow with you over time.

  • Nurse by Design is not written for one specific state. Independent and private practice nursing exists in all 50 states, with some variation in how scope, supervision, and business structure are defined. The core principles of nursing practice are consistent nationwide, but each nurse is responsible for understanding their own state’s Nurse Practice Act and Board of Nursing rules. This program teaches you how to design a practice that can be adapted safely and compliantly wherever you are licensed.

  • Most nurses assume it takes thousands — but it’s actually far more accessible.
    Launching an independent concierge practice costs under $500 for the average RN when you follow a lean, simplified model.

    You don’t need a clinic space, fancy software, or a huge upfront investment.
    The beauty of this type of practice is that it’s low overhead, low risk, and fully doable while keeping your current job.

    Inside Nurse by Design, I show you exactly what’s necessary, what’s not, and how to start without wasting time or money.

  • Because healthcare is changing — and people are waking up to what’s missing.

    Our current system isn’t built for true healing. It’s fast, reactive, and profit-driven — leaving patients underserved and nurses burned out. Concierge nursing is the antidote to that. It’s personalized, proactive, and focused on connection.

    Clients are craving care that actually cares. They want connection, time, and holistic support from someone they trust and they’re willing to invest in it. The demand is growing every year, across every specialty, as people look for alternatives to the “sick care” model.

    This is why I believe concierge nursing isn’t just a trend — it’s the future of healthcare. We’re returning to the roots of nursing: presence, prevention, and partnership.

    Inside Nurse by Design, you’ll get access to dozens of real concierge nursing companies already thriving in this space so you can see what’s possible and model what works while creating your own version of success.

  • So many. Concierge nursing isn’t a single niche — it’s a framework for autonomy and personalized care. You can shape it around your strengths, experience, and passion.

    Here are just a few common examples:

    • Pediatric Home Care Nursing – supporting families with in-home pediatric needs or complex care.

    • Adult & Geriatric Private-Duty Nursing – continuity care for older adults who want consistent support.

    • Care Management & Advocacy – coordinating care, appointments, and holistic plans for overwhelmed families.

    • Hospice, Death Doula, or Grief Coaching Nursing – blending end-of-life care with emotional and spiritual support.

    • Mother & Baby Care – birth, postpartum, lactation, and holistic new-family guidance.

    • Post-Operative Recovery Nursing – assisting with pain management, wound care, and safe recovery at home or in rentals.

    • Holistic Nurse Coaching – focusing on gut health, hormones, chronic illness, or stress management.

    • Wound Care Nursing – mobile or in-home wound management for clients wanting convenience and privacy.

    • Medical Travel / Destination Recovery Nursing – supporting clients during procedures, travel, or destination recoveries.

    • Behavioral & Mental Health Support – nervous system regulation, anxiety recovery, or trauma-informed care.

    • Chronic Pain & Post-Treatment Rehab Nursing – helping clients restore function, confidence, and vitality.

    • Integrative Oncology & Cancer Recovery Nursing – supporting wellness and rebuilding health post-treatment.

    • Family Caregiver Support & Coaching – teaching family members safe, compassionate care practices.

    • Telehealth / Remote Monitoring Nursing – using tech to offer consistent, accessible support.

    • Mobile Foot Clinic / Preventive Care Nursing – community-based nursing that builds relationships and independence.

    No matter your background, there’s space for you here.


    The beauty of concierge nursing is that it allows you to combine your clinical skills, lived experience, and passion into a business that reflects your values.

  • It’s very possible to land your first clients within 60–90 days of starting the mentorship, depending on your availability to work on it.

    .
    You’ll have everything you need to set up your business foundation, clarify your offers, and start promoting your services confidently.


    The pace is flexible. You can move as quickly or as intentionally as you’d like but the roadmap is designed for
    action and momentum, not overwhelm.

  • This isn’t a cookie-cutter business course.


    It’s a mentorship that blends
    practical business foundations with holistic alignment, emotional clarity, and purpose-driven leadership.


    You’ll walk away not just with a business, but with a renewed sense of who you are — and a practice that reflects that truth.

  • This model is almost always private pay, which is what gives you the freedom to structure your care as you see fit.


    Most nurses find that private-pay clients are willing to invest in high-quality, personalized care.


    I
    nside Nurse by Design, you’ll learn exactly how to communicate your value, price your services, and receive payment confidently.

  • Most of us didn’t when we started!
    That’s why Nurse by Design was built to walk you through every step with clarity and ease.


    You’ll get plug-and-play templates, contracts, forms, and scripts, plus guidance on systems that keep things simple and affordable.


    All you need is a desire for more freedom and the willingness to follow the blueprint. The rest is teachable.

  • Yes — you’ll get everything I’ve built and refined inside my own practice.

    Over the past year, I’ve poured my heart and soul into creating, testing, and perfecting every part of my business — from contracts and client forms to sales scripts, marketing materials, pricing templates, and workflow systems.

    These resources took me a lot of time, energy, and trial-and-error to create, and I’m giving them all to you because I want you to start from clarity, not confusion.

    You’ll have access to proven tools and blueprints that actually work. The exact ones I’ve used to grow Heart & Soul Nursing into a thriving, in-demand practice.

    My goal is to save you months (if not years) of frustration and give you the structure you need to succeed so you can focus on what really matters: serving your clients, honoring your energy, and creating the business you’ve been dreaming of.

    You don’t have to figure it all out alone. I’m giving you everything I wish I had when I started.

  • Absolutely.


    Many nurses start their concierge practice
    part-time and transition gradually as they gain confidence and clients.


    This program helps you set realistic goals and boundaries that fit your lifestyle — whether you’re easing in or ready to go all-in.

  • Not at all. That’s one of the biggest misconceptions.


    Concierge nursing clients are typically
    healthy, high-functioning individuals who value comfort and personalized attention.

    You might support someone recovering from surgery, traveling with medical needs, or managing wellness from home — not performing heavy or unsafe home-care tasks.

    You always have the right to choose your clients, your settings, and your boundaries.

  • Due to the live nature of the program, limited cohort seats, and instant access to templates and resources, all sales are final. No refunds.